Priya Parsekar
Meet Priya, our founder and owner of House of PRITA! Hailing from a small town, she embarked on her journey in 2023 with a vision to create a brand that reflects her unique style and passion for fashion. With big dreams in her eyes, Priya focused on designing sarees , jewellery and garments that not only showcase elegance but also empower individuals to express their personalities.
Driven by creativity and determination, she poured her heart into House of PRITA, emphasizing quality craftsmanship and attention to detail. Each piece is thoughtfully crafted to resonate with her customers, allowing them to feel confident and radiant in what they wear.
Priya, the visionary owner of House of PRITA, is on a mission to revolutionize the fashion industry by celebrating Indian craftsmanship and authenticity. With a deep-rooted passion for culture, she seeks to empower artisans and craftsmen, ensuring their traditional skills are recognized and valued in modern fashion. Priya believes in the potential of ethical fashion as a means to uplift communities, particularly focusing on empowering women who play a crucial role in these artistic sectors. By integrating contemporary designs with traditional techniques, she aims to create a unique style that resonates with a global audience while staying true to its Indian roots.
House of PRITA isn’t just a brand; it’s a movement that fosters creativity and sustainability, offering a platform for artisans to showcase their talents and gain economic independence. Through her initiatives, Priya hopes to inspire others to appreciate the beauty of handcrafted fashion and support the individuals behind it. With every piece from House of PRITA, customers not only wear a story but also contribute to a larger goal of cultural preservation and social empowerment, making fashion a tool for change.
Driven by creativity and determination, she poured her heart into House of PRITA, emphasizing quality craftsmanship and attention to detail. Each piece is thoughtfully crafted to resonate with her customers, allowing them to feel confident and radiant in what they wear.
Priya, the visionary owner of House of PRITA, is on a mission to revolutionize the fashion industry by celebrating Indian craftsmanship and authenticity. With a deep-rooted passion for culture, she seeks to empower artisans and craftsmen, ensuring their traditional skills are recognized and valued in modern fashion. Priya believes in the potential of ethical fashion as a means to uplift communities, particularly focusing on empowering women who play a crucial role in these artistic sectors. By integrating contemporary designs with traditional techniques, she aims to create a unique style that resonates with a global audience while staying true to its Indian roots.
House of PRITA isn’t just a brand; it’s a movement that fosters creativity and sustainability, offering a platform for artisans to showcase their talents and gain economic independence. Through her initiatives, Priya hopes to inspire others to appreciate the beauty of handcrafted fashion and support the individuals behind it. With every piece from House of PRITA, customers not only wear a story but also contribute to a larger goal of cultural preservation and social empowerment, making fashion a tool for change.